Slogans are a company’s mission statement boiled down to their essence. “Simple and catchy phrase accompanying a logo or brand, that encapsulates a product’s appeal or the mission of a firm” But before we get into our examples let’s review some basics.Īccording to the Business Dictionary, a slogan is a: If you’re looking for a bit of inspiration for your own tagline we’ve compiled a list of some of our favorite slogans. Those that have packaged their value proposition in a sleek and catchy phrase deserve their top dog status. This is especially true when it comes to taglines or slogans that must communicate a complex array of ideas and pack an emotional punch in a few short words.īrands that have done it right create iconic phrases that are glazed into the minds of millions of people. This quote, attributed to Blaise Pascal, the French mathematician, physicist, inventor, and writer pretty well sums up the difficulty with writing great taglines. “If I had more time, I would have written a shorter letter.” Sometimes reviewing the (great) work of others is the best way to get the juices flowing Writing a succinct, catchy slogan is a delicate process that takes a lot of work to perfect.Ī great slogan or tagline can revolutionize a product or company, leaving it cemented in people’s minds.
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